¿Qué es innovar?. Innovar es transformar nuevas ideas en nuevo valor para tus clientes. Para Chan Kim (Profesor de Management internacional y estratégico de la Universidad de Michigan Business School Press (E.U.A.) y The Boston Consulting Group ) uno de los movimientos estratégicos más inteligentes, es la creación de «innovación». Chan Kim sostiene que es…
Las tendencias de Internet demuestran un gran potencial para la publicidad en los dispositivos móviles, pero un futuro sombrío para la publicidad en medios impresos, de acuerdo con la revista Forbes. Las estadísticas señalan que en 2011 había 2.3 billones de usuarios de Internet en todo el mundo y que el 29 por ciento de los…
The way we think about sports is going through a fast transformation. Attendance in most stadiums has declined, but TV programs prevail. We are always connected to sports because of the proliferation of high definition TV’s, mobile devices, Twitter and fantasy leagues. Warren Packard from Mashable shares some notes about how our way of…
Is Social Media Changing Online Business? I frequently read the following phrase: “I had a life before, now I have the Internet,” says Luis Samanamud – DCT Business Information Analyst. Now, not only do we have websites that can easily be navigated from one page to another with a simple click, but we also…
IS SOCIAL MEDIA CHANGING ADVERTISING? Social networks cannot live off of their users’ pictures, conversations and contacts alone and if you remove platforms that help you establish and manage professional contacts like Xing or LinkedIn, that charge premium fees, income generated by these sites is the result of the advertising within them. According to Emilio…
In short, it is possible to create an internal Hi5 or MySpace, for teamwork oriented businesses, where employees can create profiles with their job skills, time of employment with the company, projects in which they have participated, and have a business social network for co-workers, customers or partners. Now IBM is positioned at the forefront…
We have heard and read about the benefits of social networks as a business-marketing tool, but… have we tried applying them internally? To say that communication, as we know it, is undergoing a process of change is nothing new. With the arrival and dissemination of social networks, our way of interacting has been transformed, not…
Once you have answered these questions you can start you can start your immersion into social networks. Try to involve the whole company in your online communication strategy and create a community with your current and/or potential customers. But first, YOU must get involved! Now we ask ourselves: Who should generate the online communication for…
According to a study on consumers located in the United Kingdom, France, Spain, Germany and Italy, carried out by Hotwire and Vanson Bourne (http://www.vansonbourne.com/), the influence of social networks on consumer purchase decisions is increasing, especially because of the interactivity between users that is provided by these networks. This is the reason why more and…