Jacobo Gheller Brand & Marketing Strategist. Obsessed with learning and helping businesses grow. Las marcas necesitan generar confianza. La gente compra las marcas en las cuales confía. Estrellas invitadas La gente se relaciona con gente, y por eso las personas confían, o no, en otras personas. No es casualidad que durante años se han utilizado celebridades y personalidades públicas para promocionar productos y servicios. A través de ellos «confiamos»…
Jacobo Gheller Brand & Marketing Strategist. Obsessed with learning and helping businesses grow. Typically, managers, executives, and business owners strive to bridge any seeming divide between them and their marketing teams and/or agencies. Understanding the paramount importance and pivotal role marketing professionals play in today’s digital world, they try to ensure that every team…
Jacobo Gheller Brand & Marketing Strategist. Obsessed with learning and helping businesses grow. En la parte 1 definimos «identidad de marca» y explicamos la importancia que tiene encontrar esa identidad y comunicar con fidelidad y consistencia quién eres y por qué importas en la vida de tus clientes. Ahora vamos a revisar cómo se…
Watching the media consumption habits of my 12 y/o and 14 y/o nephews in Paris last week, I started to realize that TV is simply no longer an interest of theirs – and I am talking about the *set* or the *screen*. They were avidly watching *TV Series* – but on their Macs. Using Vuze,…
June 2011 came with lots of surprises and very cool creative advertising at the CANNES LIONS 2011. Many that will inspire creatives around the globe in the future… Here are some of our favorites: Pay with a Tweet This amazing concept came with great results 400.000+ people paid for something with a Tweet or Facebook…