Jacobo Gheller. Follow Digital Marketing | Brand Strategy | Obsessed with Learning | Bilingual | Public Speaker | Instagram: MrGheller I lost count on how many personal brand and branding “gurus” populate Instagram and other social media platforms these days. It’s out of control. I am not saying by any stretch of the imagination…
Jacobo GhellerFOLLOW Digital Marketing | Brand Strategy | Obsessed with Learning | Bilingual | Public Speaker | Instagram: MrGheller Technology has placed marketing as a coveted profession again. From social media and Internet to AI and machine learning, companies are seeing the value derived from the evolving communications, openness, automation, and data generated. Eager to…
Es verdad que no existen reglas estrictas a la hora de usar adecuadamente las redes sociales para asegurarse el éxito y que bueno, las mismas fórmulas no funcionan para todos igual (cuánta gente conocemos que va a contracorriente y engancha) pero quizás, salvo excepciones, una que sí podría aplicarse en todos los casos sería “usa el sentido…
El diseñador japonés Haruki Nakamura es amante del origami y aún más del kirigami que es el arte de cortar papel, creando interesantes objetos. Entre sus creaciones se presentan pequeños animales diseñados con ingeniosos mecanismos de papel en su interior, que les permiten reaccionar a la presión o al movimiento. Échale un vistazo a estos videos. ? ▶
Jacobo Gheller Brand & Marketing Strategist. Obsessed with learning and helping businesses grow. Cuando hablamos de «estrategias», esencialmente buscamos encontrar el mejor camino para alcanzar un objetivo. Y al igual que con los caminos, a veces podemos ver decenas de vías distintas para llegar a la meta y a veces pareciera no haber ninguna senda…
Jacobo Gheller Brand & Marketing Strategist. Obsessed with learning and helping businesses grow. Impending tides We all want to progress. Entrepreneurs seek funding, established companies strive to expand, and employees desire promotions and raises. Growth is in our code. Globalization and constant technological advancements bring a plethora of tools that let everyone — literally everyone — access and create a…
Jacobo Gheller Brand & Marketing Strategist. Obsessed with learning and helping businesses grow. Typically, managers, executives, and business owners strive to bridge any seeming divide between them and their marketing teams and/or agencies. Understanding the paramount importance and pivotal role marketing professionals play in today’s digital world, they try to ensure that every team…
Jacobo Gheller Brand & Marketing Strategist. Obsessed with learning and helping businesses grow. La mayoría de las personas responden «muchos». Y es que al haber tantos canales de información y distribución hoy en día, pareciera que realmente hay muchos tipos de marketing. Desde digital marketing, online marketing, social media marketing, email marketing, marketing automation, search…
Jacobo Gheller Brand & Marketing Strategist. Obsessed with learning and helping businesses grow. Estar no es lo mismo que hacer En general, cuando se habla de digitalizar el marketing de un negocio, se piensa en desarrollar la página web de la empresa y crear sus respectivos perfiles en Facebook, Instagram, Twitter, etc. Es decir, se piensa…
Many marketers today are starting to expand their search engine marketing efforts into new territories, or should I say, same territories but different languages. Within the US there are just about as many or more Hispanics as there are in some Latin American countries, so it’s no surprise that this majority- minority is getting…