Jacobo Gheller Brand & Marketing Strategist. Obsessed with learning and helping businesses grow. Instagram Stories are gaining traction. A lot of it. If you have been using this Instagram feature, you may have noticed that as our stories unfold we tend to lose viewers. It would be nice and useful to know what percentage of…
Jacobo Gheller Brand & Marketing Strategist. Obsessed with learning and helping businesses grow. Las marcas necesitan generar confianza. La gente compra las marcas en las cuales confía. Estrellas invitadas La gente se relaciona con gente, y por eso las personas confían, o no, en otras personas. No es casualidad que durante años se han utilizado celebridades y personalidades públicas para promocionar productos y servicios. A través de ellos «confiamos»…
Jacobo Gheller Brand & Marketing Strategist. Obsessed with learning and helping businesses grow. Impending tides We all want to progress. Entrepreneurs seek funding, established companies strive to expand, and employees desire promotions and raises. Growth is in our code. Globalization and constant technological advancements bring a plethora of tools that let everyone — literally everyone — access and create a…
Jacobo Gheller Brand & Marketing Strategist. Obsessed with learning and helping businesses grow. Typically, managers, executives, and business owners strive to bridge any seeming divide between them and their marketing teams and/or agencies. Understanding the paramount importance and pivotal role marketing professionals play in today’s digital world, they try to ensure that every team…
Jacobo Gheller Brand & Marketing Strategist. Obsessed with learning and helping businesses grow. La mayoría de las personas responden «muchos». Y es que al haber tantos canales de información y distribución hoy en día, pareciera que realmente hay muchos tipos de marketing. Desde digital marketing, online marketing, social media marketing, email marketing, marketing automation, search…