Twitter has created a new trend among businesses. Today most businesses are using twitter as a channel to communicate with customers and customers are using twitter as a feed to share questions regarding products they are interested in.
In the past when a consumer had a question about a certain product, the best way to find out information was by calling the customer service department of the business, sending letters and even visiting the establishment. Must of the time the answer was not immediate and the whole trouble of finding out information left the customer frustrated.
Over the years technology evolved and new methods were adapted in order to contact customer service, forums were created in different internet site, as well as e-mail request forms, but none had immediate response.
In the new era of social media, in particular with Twitter, businesses have had to adapt to the new trends of customer service in order to obtain a higher penetration of consumers and keep up the customer satisfaction. Some statistics show that today customers are purchasing from businesses that are more likely to answer questions than to those who won’t answer their questions on Twitter. If a business is trying to acquire more clientele or reach more customers the best way to do so is by being active in Twitter.
Twitter has become one of the key figures for companies to communicate with its costumers.
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