Headlines were surging today with Facebook’s claim as a solution for online jobhunters and their counterparts. LinkedIN was quick to note that people want to keep their Facebook profiles *very separate* from their professional profiles, i.e., LinkedIN. Nevertheless, with 750+ million users under their belt, the people at Facebook are facing not «if» but «when» for their leadership in this category. With their BeKnown app, Facebook is already yielding interesting numbers in terms of usage, and several large recruiters are simply going solo in their corporate fan pages for recruiting purposes. It will be interesting to see how this one plays out – now one will have to think twice before posting those Tequila-drinking contest photos online!