{"id":735,"date":"2017-03-14T14:02:18","date_gmt":"2017-03-14T14:02:18","guid":{"rendered":"http:\/\/blog.latinmedios.com\/?p=735"},"modified":"2017-05-25T21:48:21","modified_gmt":"2017-05-25T21:48:21","slug":"how-to-calculate-the-retention-rate-of-instagram-stories","status":"publish","type":"post","link":"https:\/\/blog.latinmedios.com\/?p=735","title":{"rendered":"How to calculate the retention rate of Instagram Stories"},"content":{"rendered":"

\"Go<\/a><\/p>\n

Jacobo Gheller
\n<\/a>Brand & Marketing Strategist. Obsessed with learning and helping businesses grow.<\/div>\n
\n
<\/div>\n<\/section>\n
\n
\n
<\/div>\n
\n

Instagram Stories are gaining traction. A lot of it<\/a>. If you have been using this Instagram feature, you may have noticed that as our stories unfold we tend to lose viewers. It would be nice and useful to know what percentage of viewers stayed with us until the last segment in our Instagram Story. Here is a simple equation to keep track of view count analytics:<\/p>\n

RR = (LSVC*100)\/FSVC<\/em><\/strong><\/p>\n

Where RR is Retention Rate, LSVC is Last Story View Count, and FSVC is First Story View Count.<\/p>\n

If FSVC represents 100% of the views, then what percentage of the total does LSVC represent? This is the question that can be answered with the common \u00abRule of Three\u00bb math equation above. FSVC is the \u00abstarting point\u00bb and Retention Rate (RR) is the percentage of how many views we retained.<\/p>\n

You could use this parameter to compare retention rates per day such as comparing the RR for day 1 versus the RR for day 2. Similarly, you can apply the same comparison per month. You could even compare RR by content type, say for example, comparing a stream of \u00abbehind the scenes\u00bb stories versus a stream of \u00ablifestyle and outdoors\u00bb stories.<\/p>\n

After accumulating a handful of RR values, you will be able to evaluate trends and see if more people are following your IG Stories until the end, or not.<\/p>\n

That\u2019s it. Not a major mathematical revelation, but a useful tool nevertheless. Let me know how you plan on using it or if you found it helpful.<\/p>\n

If you liked this article, please click on the recommendation button and share it with others who can benefit as well.<\/p>\n

Jacobo Gheller on <\/strong>Twitter<\/strong><\/a> and <\/strong>Instagram<\/strong><\/a><\/p>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Jacobo Gheller Brand & Marketing Strategist. Obsessed with learning and helping businesses grow. Instagram Stories are gaining traction. A lot of it. If you have been using this Instagram feature, you may have noticed that as our stories unfold we tend to lose viewers. It would be nice and useful to know what percentage of… <\/p>\n

Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":744,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,52,6,7],"tags":[56,53,62,42,33],"class_list":["post-735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative","category-internet","category-mobile","category-social","tag-business","tag-digital-marketing","tag-instagram","tag-marketing","tag-social-media","xfolkentry","clearfix"],"_links":{"self":[{"href":"https:\/\/blog.latinmedios.com\/index.php?rest_route=\/wp\/v2\/posts\/735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.latinmedios.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.latinmedios.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.latinmedios.com\/index.php?rest_route=\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.latinmedios.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=735"}],"version-history":[{"count":5,"href":"https:\/\/blog.latinmedios.com\/index.php?rest_route=\/wp\/v2\/posts\/735\/revisions"}],"predecessor-version":[{"id":742,"href":"https:\/\/blog.latinmedios.com\/index.php?rest_route=\/wp\/v2\/posts\/735\/revisions\/742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.latinmedios.com\/index.php?rest_route=\/wp\/v2\/media\/744"}],"wp:attachment":[{"href":"https:\/\/blog.latinmedios.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.latinmedios.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.latinmedios.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}