<\/p>\n
Is Social Media Changing Online Business?<\/strong><\/p>\n I frequently read the following phrase: \u201cI had a life before, now I have the Internet,\u201d says Luis Samanamud \u2013 DCT Business Information Analyst.<\/p>\n Now, not only do we have websites that can easily be navigated from one page to another with a simple click, but we also have social networks and video portals where we are spending more time than the average of 30 minutes.<\/p>\n We all know that where there is an audience there is business, a simple page with a lot of traffic has excellent sales, but social media is turning out to be the best venue to produce professional profiles.<\/p>\n Small traditional businesses are struggling to get by and are not making any progress with old marketing tools; opening doors and waiting is no longer enough, neither is advertising though local media.<\/p>\n Taking a technological step in the Internet has become fundamental for any professional, company or institution. Online business allows for more clients and products sold.<\/p>\n However, when it comes to business, a simple web page and good content are no longer enough because of the enormous increase in competition.<\/p>\n Today, people are resorting to an old form of social communication, mouth to mouth<\/em>, but they are doing it through the Web in virtual communities like<\/strong> Twitter<\/strong><\/strong>\u00a0<\/strong>and<\/em><\/strong> FaceBook<\/strong><\/strong>.Los Medios De Comunicacion Social Est\u00e1n Cambiando Los Negocios Online<\/strong><\/strong><\/p>\n Con frecuencia leo la siguiente frase: \u201cantes ten\u00eda vida ahora tengo Internet\u201d , dice Luis Samanamud – DCT Business Information Analyst.<\/p>\n Ahora ya no solo tenemos p\u00e1ginas Web en los que navegamos pasando de una a otra con un simple clic, ahora tenemos redes sociales y portales de videos donde el tiempo que permanecemos est\u00e1 por encima de la media de 30 minutos.<\/p>\n Todos sabemos que donde hay p\u00fablico hay negocios, una simple p\u00e1gina online con mucho p\u00fablico visit\u00e1ndolo tiene excelentes ventas, pero los medios de comunicaci\u00f3n social est\u00e1n resultando ser los mejores forjadores de perfiles profesionales.<\/p>\n Los peque\u00f1os negocios tradicionales luchan denodadamente por salir adelante, sin lograr avance alguno con las viejas herramientas de comercializaci\u00f3n, ya no basta abrir las puertas y esperar, ni hacer publicidad en los medios locales.<\/p>\n Dar un paso tecnol\u00f3gico en Internet se a convirtiendo en fundamental para todo profesional, empresa o instituci\u00f3n. Los negocios online permiten m\u00e1s clientes y m\u00e1s productos comercializados.<\/p>\n Pero cuando se trata de negocios ya no basta una simple p\u00e1gina Web, ya no bastan los buenos contenidos por la enorme competencia en crecimiento.<\/p>\n Ahora se est\u00e1 recurriendo a la vieja forma de comunicaci\u00f3n social de boca en boca<\/em>, pero por medio de la Web en comunidades virtuales como\u00a0<\/strong>Twitter<\/strong><\/a><\/strong>\u00a0<\/strong>y\u00a0<\/strong>FaceBook<\/strong><\/a><\/strong>.<\/strong><\/p>\n Ahora es mucho m\u00e1s dif\u00edcil vender con una publicidad enga\u00f1osa, la intensa comunicaci\u00f3n en los medios sociales no lo permite, los testimonios surgen en tiempo real, por lo que las empresas est\u00e1n adoptando relaciones m\u00e1s honestas y directas con los consumidores.<\/p>\n It is now a lot harder to sell by using misleading advertising, the intense communication in social media will not allow it, testimonies emerge in real time; it is because of this that companies are adopting more honest and direct relationships with consumers.<\/p>\n Given this change in marketing rules, people and businesses are trying to show their more human side through social media.<\/p>\n These changes are creating a new way of doing online business. Are you a witness to these changes?<\/em><\/strong><\/p>\n The new users of social networks frequently start by trying to sell their business online, as if it were a traditional means for acquaintances, public, and customers on the streets.<\/p>\n But behavior in virtual social media has had to change and we can even see experts sharing messages that are not about direct sales but of information that helps one get to know the company better, its personality, and thoughts.<\/p>\n The purpose is no longer to sell-sell, but to highlight and establish friendship commitments with people so that they feel comfortable doing business.<\/strong><\/p>\n Frente a este cambio de las reglas de comercializaci\u00f3n, personas y empresas est\u00e1n buscando mostrar su lado m\u00e1s humano en los medios de comunicaci\u00f3n social virtual.<\/p>\n Estos cambios est\u00e1n produciendo una nueva forma de hacer negocios online, \u00bferes testigo de esos cambios?. <\/em><\/strong><\/p>\n Los nuevos usuarios de las redes sociales empiezan con frecuencia a tratar de vender con sus negocios onile, como si fuera un medio tradicional de conocidos, p\u00fablico y clientes en las calles.<\/p>\n Pero el comportamiento en los medios sociales virtuales ha tenido que cambiar y podemos ver a los m\u00e1s expertos compartiendo mensajes ya no de venta directa, sino con informaci\u00f3n de ayuda para conocer la empresa, su personalidad, sus pensamientos.<\/p>\n El prop\u00f3sito ya no es vender-vender, sino destacar y establecer compromisos de amistad con las personas para que estas se sientan mas c\u00f3modas de hacer negocios.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Is Social Media Changing Online Business? I frequently read the following phrase: \u201cI had a life before, now I have the Internet,\u201d says Luis Samanamud \u2013 DCT Business Information Analyst. Now, not only do we have websites that can easily be navigated from one page to another with a simple click, but we also… <\/p>\nIt is no longer about trying to sell-sell<\/h2>\n
Ya no se trata de vender-vender<\/h2>\n