{"id":1205,"date":"2019-08-12T20:27:47","date_gmt":"2019-08-12T20:27:47","guid":{"rendered":"http:\/\/blog.latinmedios.com\/?p=1205"},"modified":"2019-08-12T21:51:18","modified_gmt":"2019-08-12T21:51:18","slug":"what-is-the-best-personal-branding-and-where-to-focus-your-personal-brand","status":"publish","type":"post","link":"https:\/\/blog.latinmedios.com\/?p=1205","title":{"rendered":"What is the best personal branding and where to focus your personal brand?"},"content":{"rendered":"<div><!-- articulo --><\/div>\n<div>\n<div id=\"attachment_1206\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1206\" class=\"size-full wp-image-1206\" src=\"http:\/\/blog.latinmedios.com\/wp-content\/uploads\/2019\/08\/best-personal-branding.jpeg\" alt=\"Best personal branding\" width=\"700\" height=\"466\" srcset=\"https:\/\/blog.latinmedios.com\/wp-content\/uploads\/2019\/08\/best-personal-branding.jpeg 700w, https:\/\/blog.latinmedios.com\/wp-content\/uploads\/2019\/08\/best-personal-branding-300x200.jpeg 300w, https:\/\/blog.latinmedios.com\/wp-content\/uploads\/2019\/08\/best-personal-branding-400x266.jpeg 400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-1206\" class=\"wp-caption-text\">Photo by\u00a0<a class=\"cw bt kf kg kh ki\" href=\"https:\/\/unsplash.com\/@austindistel?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\">Austin Distel<\/a>\u00a0on\u00a0<a class=\"cw bt kf kg kh ki\" href=\"https:\/\/unsplash.com\/search\/photos\/branding?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\">Unsplash<\/a><\/p><\/div>\n<\/div>\n<div class=\"firma1\"><img decoding=\"async\" class=\"firma1-img\" src=\"https:\/\/cdn-images-1.medium.com\/fit\/c\/60\/60\/1*YdIGf329G8dVPy9diApfFw.jpeg\" \/>\u00a0 <a href=\"https:\/\/medium.com\/@MrGheller?source=post_header_lockup\" target=\"_blank\">Jacobo Gheller<\/a>.\u00a0 \u00a0<a href=\"https:\/\/medium.com\/@MrGheller\" target=\"_blank\"><button>Follow<\/button><\/a><\/div>\n<p class=\"tags\">Digital Marketing | Brand Strategy | Obsessed with Learning | Bilingual | Public Speaker |<br \/>\nInstagram: <a href=\"https:\/\/www.instagram.com\/mrgheller\/\" target=\"_blank\">MrGheller<\/a><\/p>\n<p>I lost count on how many personal brand and branding \u201cgurus\u201d populate Instagram and other social media platforms these days. It\u2019s out of control.<\/p>\n<p>I am not saying by any stretch of the imagination that brands are not important or that there aren\u2019t any serious and good professionals in the world of branding. I work in brand strategy and with brands.<\/p>\n<p>I just happen to think that the vast majority of the \u201cexpert advice\u201d out there, which tells you to be a content creation machine and hustle until you get people\u2019s attention, is plain wrong.<\/p>\n<p>Here is just a short analogy with the objective of putting on the table some \u201cfood for thought.\u201d<\/p>\n<p>How many times have you seen Robert De Niro on social media? How many times have you seen Keanu Reeves on social media? Ok, and Christian Bale? Ah, I see, not much.<\/p>\n<p>And Daniel Day-Lewis? What did you say? Even less? Correct.<\/p>\n<p>I am already hearing someone out there saying that these actors do appear on social networks because of the photos and videos other people take of them but they do not appear much on social media, of their own will, because they are not young.<\/p>\n<p>Alright. And how many times have you seen Scarlett Johansson on social media? (Posting herself or her agent\/manager\u00a0posting\u00a0for\u00a0her, not photos and videos taken by other people). Right, I thought so.<\/p>\n<p>Hopefully, we are on the same page here when I say that the aforementioned actors are within the best ones in the world. Yes, they are famous, but you most likely know them because of the work they have done in the past. Their indirect presence on social media, and media in general, is a consequence of their actual success at work.<\/p>\n<blockquote class=\"md me mf\"><p>Look, the best personal branding of any professional is his or her own work.<\/p><\/blockquote>\n<p>That simple. If you\u2019re really good at your job, in your sector, industry, and profession, just do the job. Show what you know or can do. If your work has to do with a service, for example, help others in real life over and over again and you will see what will happen in time.<\/p>\n<blockquote class=\"md me mf\"><p>Play your strengths. Focus on your strength. That\u2019s your best personal brand.<\/p><\/blockquote>\n<p>Don\u2019t have any specific area of strength or specialty? Train! Study! Practice! Experiment!<\/p>\n<p>Develop that strength and specialty.<\/p>\n<p>But listen, dedicating yourself to appear more and more on social media is not going to make you a better professional.<\/p>\n<p>I hear you, yes, there are very talented actors that are also directly on social media, meaning, they have their accounts and they regularly post. No one is implying that if an actor has social media accounts and uses them, they are poor professionals. These are not mutually exclusive events.<\/p>\n<p>It is curious; however, that many of the ones who have accrued several sought-after industry awards and accolades are the ones who, generally speaking, focus the majority of their time on being the best in their trade, honing their talent and skills for the next job.<\/p>\n<p>\u201cBut what about the many that achieve fame without being great at what they do?\u201d, you may ask. There are plenty of reasons why that happens, it\u2019s not that trivial and linear. Anyway, this is not an in-depth analysis on fame acquisition; however, if building a serious and respected personal brand is not your objective and you only want notoriety and \u201cfame,\u201d just make as much noise as you can, create sensationalist and controversial content for no reason. Scandals will be your best friends. There you go, \u201c#instafamous\u201d instantaneously. P.S. no brains or real talent needed\u2026just saying, not that it was asked.<\/p>\n<p>Of course, you need to have a brand strategy in place if you are planning on developing a serious and consistent brand over time, but that does not mean you will build your brand by working every day on \u201cbranding.\u201d Your personal brand will get built by making your work better tomorrow than it is today.<\/p>\n<p>Going back to our analogy and to finalize, do you have any idea how much time and effort Daniel Day-Lewis and\/or Christian Bale put in, or have put in, to prepare for any of their characters and roles?<\/p>\n<p>How much time and effort do you put into reading, studying, researching, and practicing?<\/p>\n<p>Ok, therein lies the answer to many of your questions.<\/p>\n<p>So, where to focus that personal brand that you want to consistently build? Hopefully, we now know where\u2026and what it takes.<\/p>\n<div>\n<div class=\"topImgBnnr\">\n<section class=\"section section--body section--first\">\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<section class=\"gc gd ge gf gg\">\n<div class=\"ae gh ab ch w x\">If you liked this article, please click on the recommendation button and share it with others who can benefit as well.<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"firma\">\n<div class=\"topImgBnnr\">\n<section class=\"section section--body section--first\">\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<section class=\"gc gd ge gf gg\">\n<div class=\"ae gh ab ch w x\">\n<div class=\"firma-img\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/fit\/c\/80\/80\/1*YdIGf329G8dVPy9diApfFw.jpeg\" alt=\"firma\" \/><\/div>\n<div class=\"firma-text\">\n<h3>WRITTEN BY<\/h3>\n<h2>Jacobo Gheller<\/h2>\n<p>Marketing strategist. T-shaped in brand strategy, digital analytics, public speaking and training.<br \/>\nTwitter:\u00a0<a href=\"https:\/\/twitter.com\/mrgheller\" target=\"_blank\">MrGheller<\/a>\u00a0(English)<br \/>\nInstagram:\u00a0<a href=\"https:\/\/www.instagram.com\/mrgheller\/\" target=\"_blank\">MrGheller<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"firma\"><\/div>\n<div class=\"firma-text\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Jacobo Gheller.\u00a0 \u00a0Follow Digital Marketing | Brand Strategy | Obsessed with Learning | Bilingual | Public Speaker | Instagram: MrGheller I lost count on how many personal brand and branding \u201cgurus\u201d populate Instagram and other social media platforms these days. It\u2019s out of control. I am not saying by any stretch of the imagination&hellip; <\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/blog.latinmedios.com\/?p=1205\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":101013,"featured_media":1206,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,4,7,8],"tags":[109,107,110,108,33],"class_list":["post-1205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-search","category-social","category-technology","tag-brand-strategy","tag-branding","tag-content-marketing","tag-personal-branding","tag-social-media","xfolkentry","clearfix"],"_links":{"self":[{"href":"https:\/\/blog.latinmedios.com\/index.php?rest_route=\/wp\/v2\/posts\/1205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.latinmedios.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.latinmedios.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.latinmedios.com\/index.php?rest_route=\/wp\/v2\/users\/101013"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.latinmedios.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1205"}],"version-history":[{"count":11,"href":"https:\/\/blog.latinmedios.com\/index.php?rest_route=\/wp\/v2\/posts\/1205\/revisions"}],"predecessor-version":[{"id":1222,"href":"https:\/\/blog.latinmedios.com\/index.php?rest_route=\/wp\/v2\/posts\/1205\/revisions\/1222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.latinmedios.com\/index.php?rest_route=\/wp\/v2\/media\/1206"}],"wp:attachment":[{"href":"https:\/\/blog.latinmedios.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.latinmedios.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.latinmedios.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}