Once you have answered these questions you can start you can start your immersion into social networks. Try to involve the whole company in your online communication strategy and create a community with your current and\/or potential customers. But first, YOU must get involved!<\/p>\n
Now we ask ourselves: Who should generate the online communication for the business?<\/em><\/strong><\/p>\n The same person who handles the offline communication should carry out the online communication of the business.<\/p>\n Usually this can be the marketing manager who, at the same time, is in charge of linking the offline communication to the online. If you do not have a communication department then you can hire someone to do it for you.<\/p>\n Today, the Community Manager figure is very popular. Companies seek other professionals to provide these services and fulfill their need to have a presence in social networks.<\/p>\n Keep in mind that a Community Manager\u2019s main task is to manage a community. If you do not have community, what you really need is a Social Media Manager. The basic difference between these two profiles is their capacity to resolve incidents.<\/p>\n A Community Manager, as mentioned, manages a community. This allows him\/her to not give immediate answers and not necessarily resolve all the differences that present themselves in their community, especially those that require a complex resolution. The Community Manager must however have the capacity to generate valuable content and involve the community.<\/p>\n On the other hand, a Social Media Manager is responsible for being present in every social network. He\/she must monitor and immediately answer any questions or problems afflicting people \u2013current or potential customers- whether they belong to the community or not. This profile must be very responsive and therefore have the best product and service knowledge within your company. They should also have the ability to mediate disputes and respond to any reputation crisis that might arise.<\/p>\n The same person could respond to the needs of both profiles. Even then, you must bear in mind that it is essential that a Social Media Manager be a part of your company.Parte II<\/strong><\/p>\n Una vez que has logrado responder a estas preguntas puedes comenzar a preparar tu inserci\u00f3n a las Redes Sociales. Intenta involucrar a la totalidad de la empresa en tu estrategia de comunicaci\u00f3n online y genera una comunidad con tus clientes y\/o potenciales clientes.\u2028 Pero primero, T\u00da debes involucrarte!<\/p>\n Entonces, ahora nos preguntamos: \u00bfQui\u00e9n debe generar la comunicaci\u00f3n On Line en la empresa?<\/em><\/strong><\/p>\n La comunicaci\u00f3n on line debe realizarla quien lleve la comunicaci\u00f3n off line de la empresa. Normalmente puede ser el gerente de marketing, quien a su vez se encarga de vincular la comunicaci\u00f3n off line con la on line. Ahora bien, si t\u00fa no tienes un departamento de comunicaci\u00f3n entonces puedes contratar a alguien que lo haga por ti.<\/p>\n La figura del Community Manager es muy popular en la actualidad. Las empresas buscan otros profesionales que le brinden este tipo de servicios para dar respuesta a su necesidad de estar presente en las Redes Sociales.<\/p>\n Debes tener en cuenta que la principal tarea de un Community Manager es la de gestionar una comunidad. Si tu no tienes una comunidad, entonces lo que necesitas es un Social Media Manager. Estos dos perfiles se diferencian b\u00e1sicamente en su capacidad de resolver incidencias.<\/p>\n Un Community Manager, como mencionamos, gestiona comunidad. Esto le permite no dar respuestas inmediatas y no resolver necesariamente todas las diferencias que se presentan en su comunidad, sobre todo aquellas de compleja resoluci\u00f3n. El Community Manager debe, no obstante, tener capacidad para generar contenidos de valor y de involucrar a la comunidad.<\/p>\n Un Social Media Manager, por otra parte, es el encargado de estar presente en toda la red social.\u00a0 Debe monitorear y dar respuesta de forma inmediata a todas las dudas y problemas que aquejen a las personas \u2013clientes o potenciales clientes- que pertenezcan o no a su comunidad.\u00a0 Este perfil debe tener una gran capacidad de respuesta, por lo que debe conocer al m\u00e1ximo los productos y servicios de tu empresa. Tambi\u00e9n debe tener capacidad para mediar en conflictos y dar respuesta a las crisis de reputaci\u00f3n que se pudiesen generar.<\/p>\n So, what should you do if you are a small business or an entrepreneur? Get advice and get involved!<\/em><\/strong><\/p>\n You can hire a company to advise or train you in the use of social networks. You can even request that they help you with the duties of a Community Manager or that they do it for you. But you must understand that you or your company cannot be indifferent to everything that is happening on the Internet.\u00a0 You must participate in the community, monitor social networks, and provide the answers to the questions that a Community Manager cannot.<\/p>\n If you are an entrepreneur and you believe you do not have the time for these duties, or have a company and think that you cannot make someone participate because it would be \u201ca waste of time,\u201d then you are not ready to be introduced to the 2.0 world where the main objective is to listen, talk and generate value within the community.<\/p>\n Una misma persona puede responder a las necesidades que presentan ambos perfiles. A\u00fan as\u00ed, debes tener presente que es fundamental que un Social Media Manager forme parte de tu empresa.<\/p>\n Entonces, si eres una peque\u00f1a empresa o un emprendedor, \u00bfqu\u00e9 debes hacer?<\/em><\/strong> <\/strong>Ases\u00f3rate, pero Invol\u00facrate!<\/em><\/strong><\/p>\n Puedes contratar una empresa que te asesore en la utilizaci\u00f3n de las redes sociales o que te capacite. Puedes incluso solicitar que te ayuden con las tareas de un Community Manager o que lo hagan por ti. Pero debes entender que t\u00fa o tu empresa, no puede estar ajena a todo lo que est\u00e1 pasando en Internet. Debes participar en la comunidad, debes monitorear las redes sociales y debes dar las respuestas que un Community Manager externo no podr\u00e1 dar por ti.<\/p>\n Si eres un emprendedor y crees no tener tiempo para estas tareas, o tienes una empresa y piensas que no puedes hacer participar a nadie porque ser\u00eda \u201cuna p\u00e9rdida de tiempo\u201d, entonces no te introduzcas a\u00fan en este mundo 2.0 en donde el objetivo es escuchar, conversar y generar valor en la comunidad.<\/p>\n","protected":false},"excerpt":{"rendered":" Once you have answered these questions you can start you can start your immersion into social networks. Try to involve the whole company in your online communication strategy and create a community with your current and\/or potential customers. But first, YOU must get involved! Now we ask ourselves: Who should generate the online communication for… <\/p>\n