{"id":101,"date":"2010-11-16T15:30:04","date_gmt":"2010-11-16T15:30:04","guid":{"rendered":"http:\/\/blog.latinmedios.com\/?p=101"},"modified":"2011-07-25T14:57:09","modified_gmt":"2011-07-25T14:57:09","slug":"como-elegir-un-director-de-medios-sociales-para-tu-negocio-parte-i","status":"publish","type":"post","link":"https:\/\/blog.latinmedios.com\/?p=101","title":{"rendered":"How to choose a director of social media for your business – Part IComo elegir un director de medios sociales para tu negocio – Parte I"},"content":{"rendered":"

\"\"<\/a><\/p>\n

According to a study on consumers located in the United Kingdom, France, Spain, Germany and Italy, carried out by Hotwire and Vanson Bourne (http:\/\/www.vansonbourne.com\/<\/a>), the influence of social networks on consumer purchase decisions is increasing, especially because of the interactivity between users that is provided by these networks.<\/p>\n

This is the reason why more and more companies are interested in immersing themselves in the world of social networks in general, and particularly, Facebook and Twitter.<\/p>\n

Regardless of size, large corporations, small businesses and entrepreneurs, are all interested in being part of this new world called 2.0.<\/p>\n

However, it is difficult to find companies and\/or professionals who have the right idea about how to use social networks and that have actually proposed concrete short, medium and long-term objectives. As a matter of fact, there are many companies that have tried inserting themselves in this new universe without prior advice or knowledge of any kind. In some cases, even worse, they have been poorly advised. As a consequence, the lack of results is noticeable and businesses give up. Sometimes, they end up with a worse reputation than the one they already had.\"\"<\/a><\/p>\n

Parte I<\/strong><\/p>\n

Seg\u00fan un estudio elaborado por la consultora\u00a0 Hotwire y Vanson Bourne (http:\/\/www.vansonbourne.com\/<\/a>) a consumidores de Reino Unido, Francia, Espa\u00f1a, Alemania e Italia, la influencia que tienen las redes sociales en las decisiones de compra de los consumidores es cada vez mayor, sobre todo por la interactividad que estas redes brindan entre los usuarios.<\/p>\n

Es por esta raz\u00f3n, que cada vez son m\u00e1s las empresas interesadas en sumergirse en el mundo de las \u00abRedes Sociales\u00bb, en general y en particular, Facebook y Twitter.<\/p>\n

Sin importar el tama\u00f1o, grandes corporaciones, pymes y emprendedores, todos quieren estar presentes en este nuevo mundo denominado 2.0.<\/p>\n

Sin embargo, es dif\u00edcil encontrar empresas y\/o profesionales que tengan una idea correcta de c\u00f3mo utilizar las Redes Sociales y que hayan planteado objetivos concretos a corto, mediano y largo plazo. Incluso son muchas las empresas que han intentado insertarse en este nuevo universo sin recibir ning\u00fan asesoramiento y sin tener conocimiento alguno. En algunos casos, a\u00fan peor, han sido mal asesoradas. Como consecuencia, la falta de resultados no se hace esperar y las empresas abandonan. A veces, terminando con una reputaci\u00f3n peor de la que ten\u00edan.<\/p>\n

Entonces, nos preguntamos: \u00bfC\u00f3mo comenzamos a utilizar las redes sociales en la empresa? \u00bfC\u00f3mo elegimos un director de medios sociales para nuestro negocio?<\/p>\n

Lo primero que debes hacer es contestar algunas preguntas:<\/p>\n

\u00bfTienes algo que comunicar?<\/p>\n

\u00bfTienes una estrategia de comunicaci\u00f3n?<\/p>\n

\u00bfTienes una marca que posicionar?<\/p>\n

\u00bfConoces a tu p\u00fablico?<\/p>\n

So we ask ourselves: How do we start using social networks in the company?<\/p>\n

How do we choose a Social Media Director for our business?<\/p>\n

You must first answer the some questions:<\/p>\n

Do you have something to communicate?<\/p>\n

Do you have to position a brand?<\/p>\n

Do you know your audience?<\/p>\n

In general, large businesses have an answer for each of these questions but do not know how to shift their communication plan to the 2.0 universe. On the other hand, many times small business and professionals have not taken the time to formulate their communication strategy.<\/p>\n

ONLINE communication is an extension of OFFLINE communication.<\/strong><\/p>\n

Por lo general, las empresas grandes tienen una respuesta formada para cada una de estas preguntas, sin embargo no conocen la forma de trasladar su plan de comunicaci\u00f3n al universo 2.0. Por otro lado, las peque\u00f1as empresas y los profesionales muchas veces no se han tomado el tiempo de plantear su estrategia de comunicaci\u00f3n.<\/p>\n

La comunicaci\u00f3n ON LINE es una extensi\u00f3n de la comunicaci\u00f3n OFF LINE.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

According to a study on consumers located in the United Kingdom, France, Spain, Germany and Italy, carried out by Hotwire and Vanson Bourne (http:\/\/www.vansonbourne.com\/), the influence of social networks on consumer purchase decisions is increasing, especially because of the interactivity between users that is provided by these networks. This is the reason why more and… <\/p>\n

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